Search Engine Optimization (SEO)

What is SEO - Search Engine Optimization

Search engine optimization (SEO) which is a part of the broader topic of Search Engine Marketing (SEM), refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines.
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So, why is it important for your business website to be listed on search engines? On Google alone, there are over a billion searches conducted every second. Think about that. Every second that your website is not indexed on Google, you are potentially missing out on hundreds, if not thousands of opportunities for someone to visit your website, read your content, and potentially buy your product or service. Practicing SEO basics, as well as more advanced techniques after those, can drastically improve your website’s ability to rank in the search engines and get found by your potential customers.

Strategy

  • Business Research and Analysis
  • Website Analysis
  • Keyword Research and Analysis
  • Competitor Research and Analysis
  • Content Optimization
  • On-page Activities
  • Sitemap Submission
  • RSS feed inclusion
  • Search Engine Submission
  • Directory Submission
  • Assessment & Monitoring
  • SERP Report
  • Social Bookmarking
  • Press Release Submission
  • Article Submission
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Why choose SEO?

Cost-effective Customer Acquisition
Cost-effective Customer Acquisition
There is no payment to the search engines for being indexed. This is important for high volume, low intent phrases which can be expensive in paid-search (e.g. ‘car insurance’)
Fixed Costs
Fixed Costs
The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimisation costs and lower ongoing optimization costs. Conversely, paid-search is essentially a variable cost
Focus on Unique Content
Focus on Unique Content
We are big believers in quality content. Original content. Google loves it too. And so do many SEO experts – the general advice these days is to create subject-specific content on your website, and to categorise and label that content in a way that will deliver a boost to your keyword strategy
Repeat Business
Repeat Business
Customers referred from search engines tend to stick around for longer. Increase customer lifetime revenues via SEO!
Findability
Findability
Search engines allow you to find relevant web pages even if you only remember snippets of information. A song lyric, a company name, a product review, a person…
Focus on Web Standards / Accessibility
Focus on Web Standards / Accessibility
Designing a website for search is an exercise in designing a best practice website. Search engine crawlers notice errors in your code, so valid code is a must for SEO
Credibility / Brand Perception
Credibility / Brand Perception
“Why aren’t you in Google for ‘car insurance’”? Consumers expect big brand businesses to be prominently placed in Google, so what is the effect if you aren’t on the first page or two?
Brand Visibility
Brand Visibility
Think about that search on ‘car insurance’. The big insurance companies are all desperate to make it onto the first page of Google. The ones that didn’t make it either need to buy PPC ads to be seen, which is expensive for such a competitive search query
Customer Acquisition
Customer Acquisition
Targeted Prospects: Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches their search query. If it does, and you show them all the information they need to see, they may well become your next customer